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Купить книгу Building Beehives For Dummies, автора Howland  Blackiston
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Building Beehives For Dummies
The easy way to build your own beehives and beekeeping equipment Building Beehives For Dummies is the follow-up book to the bestselling Beekeeping For Dummies. It provides everything you need to learn how to build some of the world's most popular hives and beekeeping accessories. For each design the book includes a detailed materials list (what lumber, hardware and fasteners you'll need), step-by-step building instructions, and illustrative drawings that show how the components all fit together. There are over a dozen plans in all, including the traditional Langstroth hive, the eight frame garden hive, designs for elevated hive stands, the Warre hive, screened bottom board, the Kenya top-bar hive, four-frame observation hive, hive top feeders, and more. The book contains introductory chapters that teach you the basic carpentry skills necessary to build any of the plans in the book. Whether you are a new beekeeper or a seasoned ol’timer, Building Beehives for Dummies provides you with the information you need to plan and succeed at building beehives (and other cool accessories). You'll discover what type of hive to build, hints on how to maintain your equipment, what bees need to stay happy and healthy, where to locate your hive, and much more. Covers «bee space,» the critical technical measurement within a beehive that's crucial for easy inspection of your colonies Offers guidance on keeping both urban and suburban neighbors happy, getting proper permissions, and understanding regional laws and regulations Provides creative ideas for dressing up hives for fun and profit In today’s world of self-sufficiency, back-to-basics and sustainability, building beehives is a fun hobby that both you and your bees will appreciate and benefit from.
Купить книгу Derivatives Markets and Analysis, автора
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Derivatives Markets and Analysis
A practical, informative guide to derivatives in the real world Derivatives is an exposition on investments, guiding you from the basic concepts, strategies, and fundamentals to a more detailed understanding of the advanced strategies and models. As part of Bloomberg Financial's three part series on securities, Derivatives focuses on derivative securities and the functionality of the Bloomberg system with regards to derivatives. You'll develop a tighter grasp of the more subtle complexities involved in the evaluation, selection, and management of derivatives, and gain the practical skillset necessary to apply your knowledge to real-world investment situations using the tools and techniques that dominate the industry. Instructions for using the widespread Bloomberg system are interwoven throughout, allowing you to directly apply the techniques and processes discussed using your own data. You'll learn the many analytical functions used to evaluate derivatives, and how these functions are applied within the context of each investment topic covered. All Bloomberg information appears in specified boxes embedded throughout the text, making it easy for you to find it quickly when you need or, or easily skip it in favor of the theory-based text. Managing securities in today's dynamic and innovative investment environment requires a strong understanding of how the increasing variety of securities, markets, strategies, and methodologies are used. This book gives you a more thorough understanding, and a practical skillset that investment managers need. Understand derivatives strategies and models from basic to advanced Apply Bloomberg information and analytical functions Learn how investment decisions are made in the real world Grasp the complexities of securities evaluation, selection, and management The financial and academic developments of the past twenty years have highlighted the challenge in acquiring a comprehensive understanding of investments and financial markets. Derivatives provides the detailed explanations you've been seeking, and the hands-on training the real world demands.
Купить книгу Be Brilliant Every Day, автора Andy  Cope
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Be Brilliant Every Day
From the authors of the bestselling The Art of Being Brilliant We all have good days and bad days. Some days we’re on form, others we can’t really be bothered and feel a little lack lustre. No one enjoys those slump days – so let’s do away with them! The wonderful, uplifting and funny authors of the bestselling The Art of Being Brilliant are here to show us how to get motivated, get positive and get happy, and, most importantly, how to be all three consistently. Every single day. Using a solid understanding of positive psychology, but with clear visual illustrations, simple explanations and a bit of funny stuff, Be Brilliant Everyday shows us how to foster some serious positivity and mental agility and transform our lives. The book is crammed with practical tips to help us ditch those down days and flourish every single day. How to live and breathe positivity everyday Learn to be truly happy, confident and more effective Become a great example to others and inspire those around you How to cope and feel brilliant in a busy, demanding world
Купить книгу Brand Valued. How socially valued brands hold the key to a sustainable future and business success, автора Guy  Champniss
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Brand Valued. How socially valued brands hold the key to a sustainable future and business success
New techniques to refresh and recharge your brands How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged. The success of recent «green» campaigns as a means of connecting with, satisfying, and attracting new consumers is just the tip of the iceberg. As the international playing field continues to be leveled, in order to sustain and expand their success, brand owners must interact with their customers more than ever before, forging new and stronger links, and increasing their stock of social capital. At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust—and even shared thinking—not to mention better sales. Brand Valued will receive the full support of Havas, the fifth largest global communication and marketing services group in the world. In easy to understand terms, and using concrete examples, Brand Valued provides: The tools necessary to stimulate dialogue—and new ways of thinking—between a brand and its intended audience Methods for extending brand messaging to wider audiences Ideas on how to make brands the engines of social capital, getting rid of unsustainable practices to foster more sustainable patterns of consumer behaviour Suggestions for the development of a new brand strategy that reduces costs through innovative and lasting solutions to problems Unpublished data on the role of consumer trust in new products based on research carried out by the Havas Group across over 150 brands in nine different markets A wiki component to the book in an accompanying website. Designed to forge stronger channels of dialogue and communication with customers and consumers, the book is a must-read for anyone committed to keeping their brand relevant in the twenty-first century.
Купить книгу The Leadership Contract. The Fine Print to Becoming an Accountable Leader, автора Vince  Molinaro
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The Leadership Contract. The Fine Print to Becoming an Accountable Leader
Step up, get tough, and commit to your decision to lead The Leadership Contract provides the manual that leaders around the world need. With only seven percent of employees feeling confident in senior leadership, the problem is evident: disappointing, and often disgraceful leaders. Employees deserve better than that; organizations need better than that—and this book provides a robust framework for stepping up and making the decision to lead. This new third edition has been updated, featuring a new foreword by Adecco CEO Alain Dehaze, new findings from the Global Leadership Accountability Study, and more insights to help you chart your own path to build strong leadership accountability at a personal and organizational level. Great leadership doesn’t happen by accident. It’s more than just being in charge; it’s a decision, an obligation and potentially your legacy. Mediocre is no longer good enough—in today’s business climate, organizations need stellar leadership. If you’re not exceptional, step up or step aside – this book helps you toughen up and put your commitment to great leadership in writing for yourself as much as everyone else. Learn how a leadership contract is vital for truly accountable leadership Discover the mindset and practices needed to be a deliberate and decisive leader Communicate to inspire, motivate, and drive high performance Become the leader your organization needs today and into the future Leadership is not a birthright, not an accident, and not for everyone. It is the only differentiator between an organization’s success and failure, and it has been entrusted to you. Can you step up to the challenge? Can you execute strategy while inspiring peak performance, nurturing top talent, managing complexity, creating value, conquering uncertainty, and yes, developing new leaders? Put your name on the line—literally—by drawing up a contract for leadership accountability. The Leadership Contract provides a proven and practical framework used by companies and leaders around the world. Join them and take your leadership to next level.
Купить книгу PEAK. How Great Companies Get Their Mojo from Maslow Revised and Updated, автора Chip  Conley
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PEAK. How Great Companies Get Their Mojo from Maslow Revised and Updated
Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world’s largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he’d developed in PEAK. In the decade since this book's first edition, Conley's PEAK strategy has been developed on six continents in organizations in virtually every industry. The author’s foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships—with employees, customers, and investors—and this message has resonated with every kind of leader and company including some of the world’s best-known, from Apple to Facebook. Avid users of PEAK have found that the principles create greater loyalty and differentiation with their key stakeholders. This new second edition includes in-depth examples of real-world PEAK companies, including the author’s own at Airbnb, and exclusive PEAK leadership practices that will take you—and your company's performance—to new heights. Whether you're at a startup or a Fortune 500 company, at a for-profit, nonprofit, or governmental organization, this book can help you and your people reach potential you never realized you had. Understand how Maslow's hierarchy makes for winning business practices Learn how PEAK drove some of today's top businesses to success Help employees reach their full potential—and beyond Transform the customer experience and keep investors happy The PEAK framework succeeds because it elevates the business from the inside out. These same principles apply in the boardroom, the breakroom, and your living room at home, and have proven to be the foundation of healthy, fulfilled lives. Even if you think you're doing great, you could always be doing better—and PEAK gives you a roadmap to the next level.
Купить книгу The Growth Mindset. Leadership Makes a Difference in Wealth Management, автора Rick  Capozzi
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The Growth Mindset. Leadership Makes a Difference in Wealth Management
It takes a bold approach to leadership to thrive in the era of disruption The Growth Mindset provides a roadmap to the future for financial professionals. While the FinTech revolution is changing the wealth management industry, there is one thing that technology cannot offer—the human component of advisory services. Your client can pull numbers out of a computer, but they come to you for analysis, perspective, and interpretation based on your understanding of their goals and your years of expertise. Great leadership forms strong relationships and allows you to quickly adapt the best strategies to grow assets and revenues. It understands this dynamic, understands the alignment of company culture, and realizes that the metrics for «top talent» are shifting. This book offers new perspective and expert insight for wealth management professionals looking to distinguish themselves from the competition. The focus is on being client centric and solution driven. Disruption is now the new normal, and successful leaders must be able to adapt quickly and operate with an eye toward growth. Here, you'll find expert analysis of wealth management's future, and clear guidelines for leaders who want to thrive amidst the constantly-shifting financial services landscape. Master the fundamental elements of wealth management Shift to a growth mindset and deal successfully with change Attract, develop, and retain the top talent to grow your business Offer a unique value proposition to better serve high net worth clients The wealth management industry is facing its greatest challenge to date, and whether your business fails, survives, or thrives depends on leadership. You simply cannot rely on old methods to win a brand new battle. It's time for a change in strategy, methods, processes, and approaches—are you flexible enough to bend without breaking? The Growth Mindset lights the way forward, with the leadership skills that are quickly becoming essential in the new era of wealth management.
Купить книгу Canon EOS 77D For Dummies, автора
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Canon EOS 77D For Dummies
Get pro results from your 77D! The Canon EOS 77D puts features from higher-end cameras into a model designed for amateur photographers—and that's good news for you! Even better, Canon EOS 77D For Dummies makes it easier than ever to start producing pro-level photos. You'll start by getting a grasp on the mysterious terms that photographers throw around and then learn how your camera puts you in control of your image's exposure, color, and focus tools. Plus, you can follow some basic photography recipes to create portraits, nature shots, and action photos worth bragging about. If you're just getting your hands on your first DSLR camera, you're in for a photographer's delight! With the help of this friendly guide, you'll walk through all the steps of shooting in automatic, scene, or manual mode. Plus, the book is packed with full-color photos designed to explain and illustrate how the 77D can control the focus and color in an image—ensuring you'll get the perfect shot every time. Find simple steps for shooting better photos Learn the tricks the pros use to control exposure settings Discover how to capture better light and color Get tips for working with more advanced features Everything you need to take picture-perfect photos with your Canon EOS 77D is inside!
Купить книгу It All Matters. 125 Strategies to Achieve Maximum Confidence, Clarity, Certainty, and Creativity, автора Paul  Cummings
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It All Matters. 125 Strategies to Achieve Maximum Confidence, Clarity, Certainty, and Creativity
The all-encompassing framework for achieving the life of your dreams It All Matters presents a framework for the rest of your life. What are those dreams you would only dare to dream if there was no possibility of failure? How can you live a life of real intention and purpose instead of duty and obligation? This book answers these questions and more. Everyone has the capacity to author their own destiny; it's not our circumstances that shape our lives, it's our response to those circumstances that either propels us to great heights or keeps us stuck in the mud. Here, author Paul Cummings shares one of the most comprehensive goal setting systems ever put into print. Based on the key U.B.U. process—Understand who you are, Be true to yourself, and always be Unique—this framework gives you the power to transform your life. Through a fast-moving series of engaging stories, you'll learn how to question yourself to greatness as you begin to think in bigger and more positive terms. Professionals from across the globe have implemented this framework to achieve what they truly wanted out of life—isn't it your turn? This enlightening guide teaches you the revolutionary strategies that can help you make big things happen. Dig deep to find your real dreams, and set a plan to achieve them Discover the core principles the form the foundation for success Learn the art of self-questioning as a motivational tool Implement a comprehensive, proven system for getting what you want You are one great question away from everything you ardently desire at all times. Are you ready to take the leap? It All Matters shifts your perspective to let you see the shining path ahead.
Купить книгу Power Phone Scripts. 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales, автора Mike  Brooks
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Power Phone Scripts. 500 Word-for-Word Questions, Phrases, and Conversations to Open and Close More Sales
Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be interested”? Has your heart taken a fast dive into your stomach when, at the start of your presentation, your prospect tells you that they’ve thought about it and are just going to pass? If you’re in sales, then the question isn’t “Have you ever felt this way?”, but rather, “How often do you feel this way? Are you finally ready to learn how to confidently and effectively overcome these objections, stalls, and blow-offs? If so, Power Phone Scripts was written for you! Unlike other books on sales that tell you what you should do (like build value – hard to do when the prospect is hanging up on you!), Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You’ll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren’t, who else in their company or another department might be. Power Phone Scripts is the sales manual you’ve been looking for: over 500 proven, current, and non-salesy phrases, rebuttals, questions, and conversation openers that will instantly make you sound more confident – just like the top producing sales pros do right now. Gone will be your call reluctance; gone will be your fear of calling prospects back for presentations and demos; gone will be the fear of asking for the sale at the end of your pitch! This practical guide is filled with effective scripts for prospecting, emailing, voice mails, closes, and tons of rebuttals to recurring objections you get like: “It costs too much” “We already have a vendor for that” “I’m going to need to think about it” “I need to talk to the boss or committee” and so many others… More than just phone scripts, this book provides practical, comprehensive guidance that every inside sales rep needs. Conquer concerns, provide answers, motivate action, and be the conduit between your prospect’s problems and your solution. Actionable, fun, and designed to work within the current sales environment, this invaluable guide is your ticket to the top of the leader board. With Power Phone Scripts, you will never be at a loss of what to say to a prospect or client. Communication is everything in sales, and being on top of your game is no longer enough when top producers are playing a different game altogether. You cannot achieve winning stats if you're not even on the field. If you're ready to join the big league, Power Phone Scripts is the playbook you need to win at inside sales.
Купить книгу AutoCAD 2018 and AutoCAD LT 2018 Essentials, автора Scott  Onstott
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AutoCAD 2018 and AutoCAD LT 2018 Essentials
The step-by-step, full-color AutoCAD 2018 guide with real-world practicality AutoCAD 2018 and AutoCAD LT 2018 Essentials provides a full-color, task-based approach to mastering this powerful software. Straightforward, easy-to-follow instruction pairs with real-world, hands-on exercises to help you quickly get up to speed with core features and functions; screenshots illustrate tutorial steps to help you follow along, and each chapter concludes with a more open-ended project so you can dive in and explore a specific topic in-depth. From 2D drawing and organization to 3D modeling, dimensioning, presenting, and more, this helpful guide walks you through everything you need to know to become productive with AutoCAD 2018 and AutoCAD LT 2018. The companion website features downloadable starting and ending files for each exercise, so you can jump in at any point and compare your work to the pros, as well as additional tutorials to help you go as deep as you need to go. Exercises walk you through the real-world process of drafting while teaching you critical skills along the way. Understand the AutoCAD interface and foundational concepts Master essential drawing and visualization tools Stay organized with layers, groups, and blocks Experiment with 3D modeling, add text and dimensions, and much more AutoCAD is the industry-leading technical drawing software, and complete mastery is a vital skill for any design and drafting professional. AutoCAD 2018 and AutoCAD LT 2018 Essentials is a smart, quick resource that will help you get up to speed with real-world practical instruction.
Купить книгу Mastering AutoCAD 2018 and AutoCAD LT 2018, автора George  Omura
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Mastering AutoCAD 2018 and AutoCAD LT 2018
30th Anniversary of the bestselling AutoCAD reference – fully updated for the 2018 release Mastering AutoCAD 2018 and AutoCAD LT 2018 is the complete tutorial and reference every design and drafting professional needs. Step-by-step instructions coupled with concise explanation walk you through everything you need to know about the latest AutoCAD tools and techniques; read through from beginning to end for complete training, or dip in as needed to for quick reference—it's all here. Hands-on projects teach you practical skills that apply directly to real-world projects, and the companion website features the accompanying project files and other bonus content to help you master every crucial technique. This new edition has been updated to include the latest AutoCAD and AutoCAD LT capabilities, so your skills will transfer directly to real-world projects. With expert guidance and a practical focus, this complete reference is your ultimate resource for mastering this powerful software. AutoCAD is a critical skill in the design fields; whether you're preparing for a certification exam, or just want to become more productive with the software, this book will help you: Master the basic drafting tools that you'll use in every project Work with hatches, fields, tables, attributes, dynamic blocks, and other intermediate tools Turn your 2D drawing into a 3D model with advanced modeling and imaging techniques Customize AutoCAD to fit the way you work, integrate outside data, and much more If you're new to AutoCAD, this book will be your «bible;» if you're an experienced user, this book will introduce you to unfamiliar tools and techniques, and show you tips and tricks that streamline your workflow.