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Купить книгу The Portable Financial Analyst. What Practitioners Need to Know, автора
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The Portable Financial Analyst. What Practitioners Need to Know
Financial professionals are faced with increasingly technical topics that are theoretically complicated but practically necessary in determining the trade-off between risk and return. The Portable Financial Analyst, Second Edition is a unique collection of essays that address the heart of every analyst's and investor's dilemma: how to make decisions in the face of unknown forces and how to assert some control over the outcome
Купить книгу The ParentPreneur Edge. What Parenting Teaches About Building a Successful Business, автора
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The ParentPreneur Edge. What Parenting Teaches About Building a Successful Business
Praise for The ParentPreneur Edge «Who needs an MBA? Julie's book teaches you how to use your parenting experiences to build a business. Brilliant stuff!» –Mary Cantando, author, The Woman's Advantage: 20 Women Entrepreneurs Show You What It Takes to Grow Your Business «Finally! Something that successfully illustrates that parenthood is clearly an asset to gaining the edge in business and success. Julie has written a valuable book that inspires, motivates, and educates.» –Gina Robison-Billups, President, Moms In Business Network and The International Association of Working Mothers «Whether you already have your own business or are thinking about starting one, you need to read this book. Full of actionable ideas that, when adopted, will bring benefits to your business before you're even done reading the book!» –Dr. Tom Hill, coauthor, Chicken Soup for the Entrepreneur's Soul «At last–a book that demolishes the polarization of parenting and work! The skills and talents developed through parenting are a mirror image of those developed and needed in entrepreneurship. Julie Lenzer Kirk's . . . firsthand experience blows away abstractions and shows both parents and entrepreneurs how to thrive. This is a necessary and inspiring book for anyone wanting a whole life.» –Margaret Heffernan, author, The Naked Truth and How She Does It, Visiting Professor in Entrepreneurship, Simmons College School of Management «Julie Lenzer Kirk integrates parenting and entrepreneurship in a way that incorporates the best of both worlds with a message that screams: You can do it all and enjoy it too!» –Claudia Morrell, Executive Director, Center for Women and Information Technology «This engaging book will inspire readers by showing them how the lessons and skills they've learned as parents can give them an edge in launching a business.» –Rieva Lesonsky, Editorial Director, Entrepreneur magazine «Julie makes the case that parenthood and entrepreneurship are the two toughest jobs you will ever love. Successful parenting skills can be put to great use when you journey down the exciting path of entrepreneurship. This book will help readers make that important connection.» –Monica Smiley, Publisher and CEO, Enterprising Women magazine
Купить книгу How Harvard and Yale Beat the Market. What Individual Investors Can Learn From the Investment Strategies of the Most Successful University Endowments, автора Matthew  Tuttle
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How Harvard and Yale Beat the Market. What Individual Investors Can Learn From the Investment Strategies of the Most Successful University Endowments
Praise for How Harvard and Yale Beat the Market «How Harvard and Yale Beat the Market is a must-read for anyone managing his own or other people's money. It demystifies new investments such as hedge funds and principal-protected products. This engaging handbook belongs in every investor's library.» —Deborah Weir, Parker Global Strategies, author of Timing the Market: How to Profit in the Stock Market Using the Yield Curve, Technical Analysis, and Cultural Indicators In today's volatile market, investors are looking for new ways to lower their risk profile. For author Matthew Tuttle, the best means of achieving this goal is to look towards large university endowments—which attempt to capture consistent returns while maintaining a low level of risk. How Harvard and Yale Beat the Market explores the benefits of endowment investing and shows you how to structure your individual investment endeavors around an endowment-type portfolio. While the average investor doesn't have access to many of the money managers and vehicles that high-profile endowments use, you can still learn from the investment strategies outlined here and implement them in your own investment activities. Filled with timely tips and practical advice from an expert who designs portfolios based on endowment investment strategies, How Harvard and Yale Beat the Market will put you in a better position to achieve investment success.
Купить книгу Brands That Rock. What Business Leaders Can Learn from the World of Rock and Roll, автора Roger  Blackwell
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Brands That Rock. What Business Leaders Can Learn from the World of Rock and Roll
The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade. Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.
Купить книгу The Leader of the Future 2. Visions, Strategies, and Practices for the New Era, автора Marshall  Goldsmith
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The Leader of the Future 2. Visions, Strategies, and Practices for the New Era
The Leader of the Future 2 follows in the footsteps of the international bestseller The Leader of the Future, which has been translated into twenty-eight languages, and is one of the most widely distributed edited collections on leadership to date. In twenty-seven inspiring and insightful essays, this book celebrates the wisdom of some of the most recognized thought leaders of our day who share their unique vision of leadership for the future. Returning Contributors: Ken Blanchard with Dennis Carey, Stephen Covey, Marshall Goldsmith, Charles Handy, Sally Helgesen, Rosabeth Moss Kanter, Jim Kouzes & Barry Posner, Richard Leider, Ed Schein, Peter Senge, and Dave Ulrich with Norm Smallwood. New Contributors: John Alexander, Darlyne Bailey, Howard Gardner with Lynn Barendsen, Usman Ghani, Ronald Heifetz, Joe Maciariello, Jan Masaoka, John Mroz, Brian O'Connell, Jeff Pfeffer, Ponchitta Pierce, Srikumar Rao, General Eric Shinseki, R. Roosevelt Thomas, Noel Tichy with Chris DeRose, and Tom Tierney. «Hesselbein and Marshall Goldsmith, one of the USA's top executive coaches, edited the collection The Leader of the Future 2. Its 27 eloquent essays provide a kind of hopeful, idealistic best-case scenario for future leaders of non-profits and businesses. This is not a cookie-cutter, how-to approach. The job of the essayists is to provide food for thought and goals. The high quality of writing here should inspire anyone who has aspirations for leadership.» —Bruce Rosenstein, USA Today
Купить книгу Designing Your Organization. Using the STAR Model to Solve 5 Critical Design Challenges, автора
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Designing Your Organization. Using the STAR Model to Solve 5 Critical Design Challenges
Designing Your Organization is a hands-on guide that provides managers with a set of practical tools to use when making organization design decisions. Based on Jay Galbraith’s widely used Star Model, the book covers the fundamentals of organization design and offers frameworks and tools to help leaders execute their strategy. The authors address the five specific design challenges that confront most of today’s organizations: · Designing around the customer · Organizing across borders · Making a matrix work · Solving the centralization—and decentralization dilemma · Organizing for innovation
Купить книгу Far from Random. Using Investor Behavior and Trend Analysis to Forecast Market Movement, автора
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Far from Random. Using Investor Behavior and Trend Analysis to Forecast Market Movement
Since Burton Malkiel’s seminal work A Random Walk Down Wall Street was published, the financial world has swallowed whole the idea that market movement is chaotic and random. In Far from Random, Richard Lehman uses behavior-based trend analysis to debunk Malkiel’s random walk theory. Lehman demonstrates that the market has discernible trends that are foreseeable. By learning to spot these trends, investors and traders can predict market movement to boost returns in anything from equities to 401(k) accounts. Richard Lehman has been a financial professional for more than thirty years. He studied the first iterations of behavioral finance back in the 1970s as a financial marketer and has since worked in various facets of the financial industry. His early introduction to behavioral finance and the more recent introduction to trend analysis led him to this important discovery.
Купить книгу Pattern, Price and Time. Using Gann Theory in Technical Analysis, автора
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Pattern, Price and Time. Using Gann Theory in Technical Analysis
Praise for Pattern, Price & Time Second Edition «Jim's breadth of knowledge spans futures, Forex, stocks, Gann, charting, price patterns, and the list goes on and on. He is a valued contributor to the TraderPlanet.com community and this book further demonstrates his unwavering commitment to educating traders to help them become more successful.» —Lane J. Mendelsohn, Publisher, TraderPlanet.com «James Hyerczyk provides an illuminating guide to the fascinating world of Gann Theory and the combined analysis of price, pattern, and time. This book is very interesting from both a historical and practical technical perspective.» —Dan Blystone, Editor, TradersLog.com «I have known James Hyerczyk since 1991. I have always valued W. D. Gann's methods. Reading Jim's book, Pattern, Price & Time, Second Edition is a good way to get started in learning the concepts of Gann's methodology. I highly recommend this book.» –Michael Popilchak, Director of Sales & Marketing, The Sweet Futures Division of Rosenthal Collins Group LLC «Hunting out good opportunities involves good tracking. Jim has taken his vast experience with Gann's proven technical analysis, to show the savvy investor the foot prints in the snow to find those successful trades. As the Chief Investment Officer of LaSalle St. Securities, I have found over the last thirty-five years that good technical analysis is invaluable.» —Jay C. Carstensen, Chief Investment Officer, LaSalle St. Securities, LLC
Купить книгу Remarkable Leadership. Unleashing Your Leadership Potential One Skill at a Time, автора Kevin  Eikenberry
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Remarkable Leadership. Unleashing Your Leadership Potential One Skill at a Time
Remarkable Leadership is a practical handbook written for anyone who wants to hone the skills they need to become an outstanding leader. In this groundbreaking book, Kevin Eikenberry outlines a framework and a mechanism for both learning new things and applying current knowledge in a thoughtful and practical way. Eikenberry provides a guide through the most important leadership competencies, offers a proven method for learning leadership skills, and shows approaches for applying these skills in today’s multitasking and overloaded world of work. The book explores real-world concerns such as focus, limited time, incremental improvement, and how we learn.
Купить книгу The Price is Wrong. Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing, автора Sarah  Maxwell
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The Price is Wrong. Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
Купить книгу Financial Fine Print. Uncovering a Company's True Value, автора Michelle  Leder
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Financial Fine Print. Uncovering a Company's True Value
Thirty-five million individual investors jumped into the stock market for the first time during the late 1990s without asking questions about the stocks they were buying. When the bubble burst and the large number of accounting scandals began to grow, most investors didn’t know where to turn or whom to trust. Now it has become more important than ever for investors to take matters into their own hands. Financial Fine Print: Uncovering a Company’s True Value lets individual investors in on the secrets that seasoned professional investors use when they evaluate a potential investment. Buried deep in a company’s quarterly (10-Q) and annual (10-K) reports are the real clues to a company’s financial health: the footnotes. At many large companies, these footnotes can run for more than 30 pages and for some corporations have doubled in the past five years, making them simply too important for investors to ignore. Financial Fine Print spells out exactly what investors need to look for within the footnotes of a company’s reports in order to make better, more informed decisions. By using numerous examples of actual footnotes that have appeared in SEC documents, the book teaches investors in easy-to-understand language ways to spot – and avoid – future Enrons and Worldcoms (and Tycos and Adelphias and HealthSouths). For any investor who has spent the past three years watching their investments shrink and has begun to think about getting back into the market, this book provides the critical tools that investors need to know to avoid getting burned once again.
Купить книгу Energy Leadership. Transforming Your Workplace and Your Life from the Core, автора
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Energy Leadership. Transforming Your Workplace and Your Life from the Core
In Energy Leadership, renowned coach Bruce D. Schneider teaches how to understand the most important personal resource of all – energy, and shows how to harness it to achieve success in the workplace, the home, and in the world at large. This engaging and fast-paced story clearly explains how managers and leaders from all walks of life can use the principles of Energy Leadership to inspire themselves and others to achieve extraordinary results in whatever they do. The author provides insight into a cutting edge coaching process he has developed, which has positively impacted the lives of tens of thousands of people in both the corporate and private sectors. You will learn how to: Recognize the seven distinct levels that are the key to understanding why everyone thinks and acts the way they do, in life and specifically within the workplace. Distinguish truly effective leaders from those who deplete the energy of the people around them, and specific techniques to shift energy levels to inspire peak performance. Become powerful leaders who motivate themselves and others to reach their true potential. Identify the Big Four Energy Blocks and discover proven techniques and strategies for overcoming these and other obstacles to success. Develop the ability to shift internal energy to meet any leadership challenge, and use this newfound power to inspire respect, confidence, and loyalty in others. If you always try to inspire others but sometimes feel like something?s missing, something is. Energy Leadership puts you in touch with the missing link between your ambitions and your ability to achieve them.