Зарубежная деловая литература - скачать книги или читать онлайн. Страница 38

A new look at the important issue of investment management in the 21st century Written for professional and private investors-as well as fiduciaries who rely on investment professionals-this book presents the content of an advanced investment-management course in an easy-to-read, question-and-answer format. Robert L. Hagin (Haverford, PA) is a 30-year investment management veteran who recently retired as Executive Director for Morgan Stanley Investment Management.

Praise for THERE'S A CUSTOMER BORN EVERY MINUTE «Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery.» —Alan Abel, media hoaxer, author, consultantand lecturer on «Using Your Wits to Win» «If you're going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them 'rings of power') and shows how you can apply them in a way that will open your eyes and stretch your imagination. There's a lot of money-making and fun wisdom here.» —Joseph Sugarman, Chairman, BluBlocker Corporation «Finally someone does it!!! Joe Vitale reveals the REAL P.T. Barnum! Vitale highlights the outrageously astute marketing of Barnum. Barnum's driving belief certainly was that there IS a customer 'born' every minute. You will glean a number of useful 'new' marketing ideas that you can instantly use in your business. And you will learn about one of the savviest marketers of a time gone by. Fun, exciting, insightful, and packed with ideas! Genius!» —Kevin Hogan, author of The Science of Influence and The Psychology of Persuasion «I love this book. If you'd like to know the real story about one of the most fascinating characters in American history, told by a master storyteller (and the person who probably knows more about him than anyone else), read this book. Barnum is not the guy portrayed by the legend attached to his name. He is much, much more, and Vitale tells his story with the can't-put-it-down passion and excitement he's become so well known for.» —Bill Harris, President, Centerpointe Research Institute

As Morgan Stanley's chief Asia specialist, getting Asia right is Stephen Roach's personal obsession, and this in-depth compilation represents more than 70 of Roach's key research efforts not just on Asia, but also on how the region fits into the broad context of increasingly globalized financial markets. The book argues that the «Asia factor» is not a static concept, but rather one that is constantly changing and evolving. Broken down into five parts–Asia's critical role in globalization; the coming rebalancing of the Chinese economy; a new pan-regional framework for integration and competition; and a frank discussion of the biggest risk to this remarkable transformation–this book will help readers understand and profit from the world's most dynamic region.

A Year Without «Made in China» provides you with a thought-provoking and thoroughly entertaining account of how the most populous nation on Earth influences almost every aspect of our daily lives. Drawing on her years as an award-winning journalist, author Sara Bongiorni fills this book with engaging stories and anecdotes of her family's attempt to outrun China's reach–by boycotting Chinese made products–and does a remarkable job of taking a decidedly big-picture issue and breaking it down to a personal level.

To be a successful business leader, executives need to make values-based problem solving a habit of mind, argue management experts and Notre Dame professors Viva Bartkus and Ed Conlon. In Getting It Right, Bartkus and Conlon draw on insights from consulting, management, and academia to deliver a powerful message: no matter how chaotic the marketplace, leaders can still address even the most staggering challenges in a calm and confident manner.

One of the foremost financial writers of his generation, Peter Bernstein has the unique ability to synthesize intellectual history and economics with the theory and practice of investment management. Now, with classic titles such as Economist on Wall Street, A Primer on Money, Banking, and Gold, and The Price of Prosperity—which have forewords by financial luminaries and new introductions by the author—you can enjoy some of the best of Bernstein in his earlier Wall Street days. Peter Bernstein's Economist on Wall Street is a collection of writings from 1955 to 1970. The book is especially interesting because so many of Bernstein's observations reflect the most important issues of the present—the outlook for inflation and its control, the intricacies of monetary policy, the future of the dollar, and the dilemmas of household finances. Bernstein was also concerned with developments in portfolio management, including the new influence of institutional investors and rules for optimal asset mixes. He provides light touches, too, as he indulges in fantasies and philosophical musings over a wide variety of topics. With so many years of hindsight, we should not be surprised to find some of Bernstein's predictions running awry. But why? In each instance, these forecasts were biased by memories of the past. There is a big lesson to be learned there. Economist on Wall Street is a remarkable book, with lasting relevance and keen insights into the art of investment management, the capital markets, gold and the dollar, and the fun of being alive.

Technical analysts build trading strategies based on trends and patterns in the markets' movements. Their task requires mastery of the world's markets and an understanding of the latest techniques. Breakthroughs in Technical Analysis reveals the new trading methods used by the world's top technicians. Building on the success of New Thinking in Technical Analysis (Bloomberg Press, 2000), this book, edited by Bloomberg L.P.'s own expert on technical analysis, David Keller, brings together market masters from the around the world. Some of their techniques have never left their country's borders before and are not widely known or used in other parts of the world. Showing what the best and the brightest are currently using to deliver extraordinary results, this book will be eagerly sought out by all market technicians.

Regulatory changes, market fluctuation, and new deal structures have ushered in a new era for the PIPEs market. Companies must understand the complexities of a market gone global, with private investments in public equity expanding in the United States as well as in Asia and Europe. Steven Dresner brings together an all-star cast of contributors in his follow-up to PIPEs: A Guide to Private Investments in Public Equity, focusing this new book on the most prescient topics for informed readers. With chapters on international PIPEs, new deal structures, the latest legal complications, and the most recent regulation, Dresner’s new book details the changes in the PIPEs market, with an emphasis on the matters most closely tied to issuers. Steven Dresner is the founder of DealFlow Media, a publishing, database, and events company focused on analysis of emerging financial markets. He is also an active investor.

Optimal Portfolio Modeling is an easily accessible introduction to portfolio modeling for those who prefer an intuitive approach to this discipline. While early chapters provide engaging insights on the statistical properties of markets, this book quickly moves on to illustrate invaluable trading and risk control models based on popular programs such as Excel and the statistical modeling language R. This reliable resource presents modeling formulas that will allow you to effectively maximize the performance, minimize the drawdown, and manage the risk of your portfolio.

Every successful organization needs high-performance teams to compete and succeed. Yet, technical people are often resistant to traditional «touchy-feely» teambuilding. To improve communication, performance, and morale among NASA’s technical teams, former NASA Astrophysicist Dr. Charlie Pellerin developed the teambuilding process described in «How NASA Builds Teams»—an approach that is proven, quantitative, and requires only a fraction of the time and resources of traditional training methods. This «4-D» process has boosted team performance in hundreds of NASA project teams, engineering teams, and management teams, including the people responsible for NASA’s most complex systems – the Space Shuttle, space telescopes, robots on Mars, and the mission back to the moon. How NASA Builds Teams explains how the 4-D teambuilding process can be applied in any organization, and includes a fast, free on-line behavioral assessment to help your team and the individual members understand each other and measure the key driver of team performance, the social context. Moreover, these simple, logical processes appeal strongly to technical teams who eschew «touchy-feely» training. Pellerin applies simple, elegant principles from his physics background to the art teambuilding, such as the use of a coordinate system to analyze the characteristics of team performance into actionable elements. The author illustrates the teambuilding process with entertaining stories from his decade as NASA’s Director for Astrophysics and subsequent 15 years of working closely with NASA and outside business teams. For example, he tells how the processes in the book enabled him to initiate the space mission to fix the Hubble Space Telescope’s flawed mirror. Free downloadable resources will help you: Identify your teammates’ innate personalities Diagram your culture (And compare it to your customer’s) Measure the coherency of your project’s paradigm (Get this wrong and you will be fired!) and Learn to meet people’s need to feel valued by you. Further, you can download and use Pellerin’s most powerful tool for influencing the outcome of any difficult situation: the Context Shifting Worksheet.

Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.

In his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on guide, Denning explains how you can learn to tell the right story at the right time. Whoever you are in the organization CEO, middle management, or someone on the front lines you can lead by using stories to effect change. Filled with myriad examples, A Leader’s Guide to Storytelling shows how storytelling is one of the few available ways to handle the principal and most difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. The right kind of story at the right time, can make an organization “stunningly vulnerable” to a new idea.