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Купить книгу Great Leadership Creates Great Workplaces, автора James M.  Kouzes
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Great Leadership Creates Great Workplaces
How can you inspire your employees to the high levels of engagement that drive strong results across the board? Drawing on over 30 years of research and data from more than two million constituents around the world, Jim Kouzes and Barry Posner, the bestselling authors of The Leadership Challenge, expand on their work with The Five Practices of Exemplary Leadership to create a new metric—Positive Workplace Attitudes—addressing how leaders affect employee engagement. Their research shows how positive feelings about being part of the workplace strongly influence people's willingness to apply discretionary effort to their work. People put forth much more effort for their best leaders and very little for their worst leaders. Leaders who more frequently exhibit exemplary practices foster engagement and inspire people to go from acceptable to good and even to great. Filled with new findings from Kouzes and Posner's original research, Great Leadership Creates Great Workplaces expands the reach of The Leadership Challenge to address pressing, critical issues around employee engagement, and how leaders can improve it to outperform the competition.
Купить книгу White Papers For Dummies, автора Gordon  Graham
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White Papers For Dummies
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Купить книгу Business Studies For Dummies, автора Richard  Pettinger
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Business Studies For Dummies
Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree. You'll get trusted, easy-to-follow coverage of all the topics you'll encounter: business start-up, accounting and finance, operations, human resources, management, analytics, business environment, and economics. Includes a clear, engaging, and concise overview of the key topics you'll encounter in your studies The perfect study companion for students With Business Studies For Dummies, you'll be one step ahead of the competition—at university and on the job.
Купить книгу Analysis of Financial Statements, автора
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Analysis of Financial Statements
The fully update Third Edition of the most trusted book on financial statement analysis Recent financial events have taught us to take a more critical look at the financial disclosures provides by companies. In the Third Edition of Analysis of Financial Statements, Pamela Peterson-Drake and Frank Fabozzi once again team up to provide a practical guide to understanding and interpreting financial statements. Written to reflect current market conditions, this reliable resource will help analysts and investors use these disclosures to assess a company's financial health and risks. Throughout Analysis of Financial Statements, Third Edition, the authors demonstrate the nuts and bolts of financial analysis by applying the techniques to actual companies. Along the way, they tackle the changing complexities in the area of financial statement analysis and provide an up-to-date perspective of new acts of legislation and events that have shaped the field. Addresses changes to U.S. and international accounting standards, as well as innovations in the areas of credit risk models and factor models Includes examples, guidance, and an incorporation of information pertaining to recent events in the accounting/analysis community Covers issues of transparency, cash flow, income reporting, and much more Whether evaluating a company's financial information or figuring valuation for M&A's, analyzing financial statements is essential for both professional investors and corporate finance executives. The Third Edition of Analysis of Financial Statements contains valuable insights that can help you excel at this endeavor.
Купить книгу Visual Guide to Options, автора Jared  Levy
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Visual Guide to Options
The practical, visual guide to the complex world of options investing loaded with tactics and tips for market success Options provide a diverse, strategic, advantaged approach to trading that can significantly limit the overall risks of a trade or yield additional returns. For many people, investing in options seem so risky that they fail to capitalize on this potentially lucrative opportunity that can unlock doors you would never imagine. The Bloomberg Visual Guide to Options uses full-color charts and other illustrations to help readers understand the mechanics and actionable details of the marketplace and how to profit from options trading. An accessible reference volume for investment professionals of all levels of experience, the book takes a direct and to the point approach to the topic, enhanced by colorful and visually effective graphs and charts of the options market. Discussing the functions of the exchanges, how they work, and the strategies for taking advantage of the market while steering clear of risk, this is the ultimate visual guide to understanding the world of trading options. Immerses readers in the exciting world of options trading through the use of full-color graphs and charts Provides tips, tricks, and real scenarios for successful trading, whether trading in a bull, bear, or neutral market Presents detailed, unique strategies for understanding and succeeding in the real options market Includes special learning aids, such as Key Point Summaries, Do-It-Yourself Exercises, Step-By-Step Instructions, and much more Putting even the most complex options trading issues at your fingertips in an easy-to-understand, readily accessible format, Bloomberg Visual Guide to Options is a must-have trading reference for professional investors.
Купить книгу Treasury Markets and Operations, автора
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Treasury Markets and Operations
An in-depth look at how banks and other financial institutions manage treasury operations Created for banking and finance professionals with a desire to expand their management skillset, this book focuses on treasury operations in banking. It was written by the experts at the world-renowned Hong Kong Institute of Bankers, an organization dedicated to providing the international banking community with education and training. Offers a detailed look at treasury operations and how banks manage their relationships with various markets, including foreign exchange, bond markets, and derivatives Gives practitioners a thorough understanding of balance sheet management, settlement, and control Provides bankers with the specialised knowledge they need to undertake critical reviews of treasury operations in banks, manage a wide range of treasury activities, and identify risks
Купить книгу Trading For Canadians For Dummies, автора Michael  Griffis
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Trading For Canadians For Dummies
Trading For Canadians For Dummies stresses the practice of position trading, conducting technical analysis on a company and its performance, and research methods that enable the trader to strategically select both an entry and exit point before a stock is even purchased. Adapted for Canadian readers, this edition discusses the Toronto Stock Exchange, brokerage options in Canada, and how Canadians can become certified traders. With Canadian examples and resources, this is the only guide to trading tailor-made for Canadians.
Купить книгу Business Innovation For Dummies, автора Alexander  Hiam
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Business Innovation For Dummies
Discover how to access your creative power to boost your success in business Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge. Business Innovation For Dummies gives you practical, easy-to-follow information for generating new ideas, using creativity to boost sales, solving problems creatively, mastering the art of invention, honing creative thinking skills, and identifying new opportunities. Advice on how to apply creativity to the workplace Ideas for spicing up presentations Shows you how innovation leads to more productive business Business Innovation For Dummies is a must-have guide for anyone in business who is looking to harness their creativity to boost productivity and revenue!
Купить книгу Marketing Your Small Business For Dummies, автора Carolyn  Tate
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Marketing Your Small Business For Dummies
Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market – identify your ideal customers, and what, how and why they buy Develop business and marketing plans – learn how to create them and why they're so important Build effective databases – develop a database that creates business for you, without the headaches Solidify your branding – create a unique brand and keep it fresh and exciting Understand the power of advertising – assess if it's right for your business and how to pick the right strategies Master publicity – get your business in the media with the right message Implement relationship marketing – develop and maintain networks to create new opportunities Embrace websites and online marketing – build a website that drives customers to you, and use online tools and search engines to generate business
Купить книгу Getting Started in Shares For Dummies, автора James  Dunn
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Getting Started in Shares For Dummies
Take your first steps towards investing in the sharemarket Build the successful share portfolio you've always wanted, guided by this beginner's guide to the sharemarket. Getting Started in Shares For Dummies reveals the investing secrets you need to know – how the market works, how the stock exchange operates and what brokers actually do. Understand the sharemarket – find out how the Australian Securities Exchange (ASX) works Develop your own successful investing strategy – know how to assess potential share investments Analyse the sharemarket and track trends – make informed choices and grow your wealth Choose the best broker for you – get some professional help with investing Know the risks – learn how to diversify your portfolio Realise the tax implications of share ownership – understand how holding shares affects your tax liability Open the book and find: Up-to-date analysis of the global financial crisis The latest information about tax and superannuation policies Tips for diversifying your share holdings Guidance for choosing a stock broker Methods for identifying when to buy and sell Ways to pick winners for your portfolio Learn to: Pick the best shares and diversify your portfolio Minimise your risk and maximise your returns Work with a broker Reduce your capital gains tax bill
Купить книгу Interpreting Company Reports For Dummies, автора Ken  Langdon
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Interpreting Company Reports For Dummies
Company financial reports are a key resource for investors, helping them uncover priceless information about a company’s profitability, or lack thereof, from the figures as well as through other non-monetary indicators. Details of lawsuits, changes in accounting methods, liquidations, and mergers and acquisitions can all be ways of detecting red flags if you know where to look. However the jargon and financial footnotes in financial reports can be difficult to decipher, and this For Dummies guide on the subject will help readers to understand company reports and make sensible investment choices based on publicly held information. Taking you step-by-step through the finer points of financial reports, this straightforward guide will help you get to grips with the most accurate way to wade through the numbers, judge a company’s performance, and make profitable investment decisions. This UK Adaptation focuses on the UK financial market, with the FTSE index as the focus of the book.
Купить книгу Starting and Running an Online Business For Dummies, автора Dan  Matthews
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Starting and Running an Online Business For Dummies
Whether you’re a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date and easy-to-follow guide covers all the essentials you need to know set up a website and start trading quickly and profitably. With strategies to help you identify your market, design your website, choose services, trade securely, boost sales and stay ahead of the competition, this book is just what you need to succeed.