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The go-to resource for business leaders who must succeed no matter what the circumstances The world is rapidly changing and unpredictable, necessitating leaders who adjust quickly to changing priorities and unfamiliar terrain. This book offers a blueprint for developing leaders who can handle surprising challenges, from mergers to global relocation, and who thrive in turbulent times by being open to new concepts, passionate about progress, and resourceful with the tools available. Features three key traits of adaptable leaders: Driven by progress, Sensationally curious, Vastly resourceful Reveals how to work across corporate cultures and leverage relationships to overcome challenges Shows how to bypass the traditional leadership role and take necessary risks to move forward Written for the business leader who can land in any environment, under any set of conditions, and find a way to fit in and succeed.

What to do when you're caught in the middle of an ethical dilemma at work In today's super-stressed workplace, an ethical dilemma can come at you when you least expect it. Here's how to do the right thing without losing your integrity?or your job. You've GOT To Be Kidding will help you create an ethics-based workplace that's a joy to work in. This isn't the usual top-down, executive-only manual, but an approach to workplace ethics that's as relevant and accessible to employees as it is to managers and executives. From renowned workplace educator and author of You Want Me To Do What?, this book is filled with recognizable examples ripped from today's headlines that put ethical principles in concrete terms. Filled with recognizable examples that put ethical principles in concrete terms Covers such topics as topics as loyalty, confidentiality, security, office romance, harassment, social networking at work, harassment, workplace bullying, lying for your boss, and even Internet mischief A practical manual for assessing, discussing, and resolving ethical dilemmas in the workplace With employees at all levels being held more accountable than ever before, You've GOT To Be Kidding gives businesses of all types and sizes a winning set of principles and practices to do business at the highest ethical level and serves as a guide for anyone who wants to do the right thing without losing their integrity or their job.

IN A 24/7/365, SECOND-BY-SECOND NEWS ENVIRONMENT, SAVVY OPERATERS REALIZE THERE ARE NEW WAYS TO GENERATE MEDIA ATTENTION. The rules have changed. The traditional PR model—sticking closely to a preset script and campaign timeline—no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative. Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, and skilled at communicating. It’s a powerful tool that can be used to throw an opponent or simply draft off the news momentum to further your own ends. In Newsjacking, marketing and PR expert and bestselling author David Meerman Scott offers a quick and punchy read that prepares you to launch your business ahead of the competition and attract the attention of highly-engaged audiences by taking advantage of breaking news. Newsjacking will provide you with: Tools that you can use to monitor the news Case studies and examples that demonstrate how to strike at the right time Information on how to make your content available online for journalists to find The potential risks of newsjacking Keys to developing the real-time mindset required to succeed with the strategies presented in the book Newsjacking is powerful, but only when executed in real-time. It is about taking advantage of opportunities that pop up for a fleeting moment then disappear. In that instant, if you are clever enough to add a new dimension to the story in real-time, the news media will write about you.

Reinvent your company to deliver sustained profitable growth. As performance lags in the midst of economic cycles, many companies turn to magic bullets such as EVA, Kaizen, or Six Sigma. Unfortunately, these initiatives-along with how they're implemented-often deliver only short-term positive impact or cause more pain than the preexisting condition. Returning to competitive health and profitability in the face of economic downturns requires a dynamic realignment of business strategies, organizational design, and talent management. Based on timely research conducted by Axiom Consulting Partners, Shockproof empowers and enables business leaders, owners and managers to make and maintain the necessary connection between strategies and organization to achieve sustainable performance. Create an agile business that can rapidly reinvent itself as business conditions change Foster leadership that knows how to mobilize people to execute and deliver results Build a workforce that is adaptive, inherently innovative, and energized by the rewards of success As priorities change and challenges arise throughout the ebbs and flows of the economic cycle, let Shockproof guide you to reinvent your company and deliver sustained profitable growth in good times and bad.

How to encourage personal responsibility and eliminate entitlement at work Marsha Petrie Sue, MBA, is a renowned professional speaker who addresses, among other topics, the business value of personal accountability at work. When leaders and workers are held personally responsible for their choices, results improve – and the entitlement mentality is abolished. In The Reactor Factor, Petrie Sue combines her proven lessons on accountability from interviews with key business leaders to help readers understand how to maximize success and turn negative situations into positive business results, whether a leader or employee. This book shows you how to take charge of your professional future for long-term success. Petrie Sue guides you through the ongoing process of personal development and growth that will guarantee success for your career and organization. Marsha Petrie Sue is also the author of Toxic People: Decontaminate Difficult People Without Using Weapons and Duct Tape Teaches you how to make better decisions to achieve your goals Provides the skills and tactics you need to handle any situation at work Helps you focus on your strengths and remove blame Shows you how to learn from the past to improve your professional future The Reactor Factor is a practical and real-world guide to forging ahead professionally while improving your career, satisfaction, and success.

As you might expect from a company responsible for renting so many thrillers, there’s rarely a dull moment at LOVEFiLM. From start-up, through mergers and fast paced growth, culminating in a takeover by an internet giant, few corporate adventures encapsulate the archetypal modern business story as neatly as that of LOVEFiLM. In the 6 years from inception to the defining deal with Amazon, the company underwent a near constant process of change and evolution. They simply didn’t sit still for a minute. As the chief executive who guided LOVEFiLM through these fast-paced times, Simon Calver tells the story of how they grew the company from a series of small start-ups into a multi-million pound enterprise and well-love household name. Calver offers his personal insights and key lessons on everything from how to manage spectacular growth, to the importance of taking big risks and how small entrepreneurial companies can benefit from big companies thinking. Success the LOVEFiLM Way is an essential read for anybody who wants to start and grow a successful business, and learn how to stay ahead of the curve in a rapidly changing and growing industry. “The LOVEFiLM story offers interesting insights into the way modern businesses, and particularly those backed by venture capital, succeed. There are useful lessons for anyone looking to start or grow a business using this route. Simon Calver explains both the challenges and opportunities that VC funding raises. Calver is right to describe this as the classic modern business story.” Alex Mitchell, Head of Influencer Relations, IoD “The LOVEFiLM story was a great read. It’s honest, insightful and very entertaining. It shows most importantly the power of leadership to create an exceptional company. Frankly, everyone in the UK needs to read this book right now.” Julie Meyer, Managing Partner, ACE Fund “I met Simon at the annual Real Business awards in 2009, and was delighted when he asked King of Shaves to become a founding member of The Consumer Forum – an association of SME’s that put the customer first. The success of LOVEFiLM, and his leadership of this disrupting business, was entirely down to his ‘putting customers first’ – by giving them what they wanted, when they wanted it, always embracing the latest in cutting edge technology. Firstly by sending the latest film releases through the post, and now by it streaming on demand. I’ve been lucky enough to spend personal quality time with him, and now you can learn how he helped LOVEFiLM grow so astonishingly, in a constantly changing digital environment. If you Lovefilm, and LoveCustomers, then you’ll Love this book!” Will King, Founder, King of Shaves “The LOVEFiLM story shows the importance of organizational agility, trust and the relentless focus of taking customers, stakeholders and employees with you on your journey. Above all it demonstrates the importance of understanding what you do and why you do it, and why it’s important to have a business model that d

Get customers, clients, and co-workers to say «yes!» in 8 minutes or less This revised second edition by a leading expert of influence continues to teach a proven system of persuasion. Synthesizing the latest research in the field of influence with real-world tested experiences, it presents simple secrets that help readers turn a «no» into a «yes.» Every secret in this book has been rigorously tested, validated, and found reliable. Learn dozens of all-new techniques and strategies for influencing others including how to reduce resistance to rubble Make people feel instantly comfortable in your presence Decode body language, build credibility, and be persistent without being a pain Expert author Kevin Hogan turns the enigmatic art of influence and persuasion into a science anyone can master The amazing secret of The Science of Influence is its simplicity. After you read this book you will immediately understand why people say «no» to you and learn how to turn that «no» into a «yes» from that moment on.

Practical, tested, implementable real-world advice for transforming any business and is written by people that have “been there and done that”. Changing an organization is tough. Transformation is hard work that should not be attempted by the faint of heart or the weak of mind. But transformation is not rocket science either. By taking a realistic, simple and direct view of what is required to transform an enterprise, the authors reduce the noise and nonsense that surrounds much of the discussion of transformation and provide straight forward lessons, examples and thought provoking questions to guide the reader to a more powerful position as an agent of change. Based on the authors' decades of experience dealing with major business transformation, this book provides valuable guidance for any company engaged in large scale change brought on by shifts in the competitive landscape, mergers, acquisitions, or a major restructuring of their business model. Many organizations undergo transformation with lots of enthusiasm, but are frustrated with the results. This book contains a set of lessons gained in the process of working in and with organizations in the process of transformation. The book starts out by framing transformation and explains the overall system the enterprise that is involved in transformation. By doing so, clarity is brought to the question of why change is so difficult and problematic. What you can expect to get by reading this book is: A way of looking at transformation that is comprehensive and yet manageable without all the buzzword bingo terminology 11 critical lessons taken from the author’s broad experience on a broad range of topics that you can leverage in your situation To get some thought provoking insight from 10 key questions for each lesson that you can use to apply the lessons to your organization A comprehensive framework for leading transformation that will challenge your thinking and provide a path forward to taking immediate action With rare insight and candor, the authors provide thoughtful advice backed by examples from their comprehensive experience. If you don’t like transformation, you are going to hate irrelevance. This book is your best bet for getting the insight you need to transform your organization before it becomes irrelevant.

Ideas alone are failing us! They promise growth, but too often lead to products and services that don't deliver. In many companies it can take up to 3,000 ideas to lead to 100 projects, resulting in only 2 launches, producing on average one product that breaks even and of these products only 20% turn a profit. Defining the opportunity first, leads to big ideas that win and increases the odds for success. Pam Henderson, former faculty at Carnegie Mellon University and author of You Can Kill an Idea, but You Can’t Kill An Opportunity! shows how to apply Opportunity Thinking™ in your own organization to increase speed to market for products, eliminate idea bottlenecks, get crisp on demand space, value open innovation and increase creativity ROI. Opportunity Thinking™, a new approach to innovation developed by author Pam Henderson, has transformed the way companies and organizations, from Fortune 500 to non-profits, find big ideas that win and create sustainable growth. Opportunity Thinking™ is a creative journey that taps six sources – market forces, business models, technology, organizations, environments, and design to discover big places to play. Not your average business book, Henderson’s clever narrative, bold visuals and countless stories of companies and brands will inspire you to think in new ways and stretch your mind to consider the possibilities.

Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using “social machines” to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love. Explains how smart phones and tablets enable Social Machines Describes how digital technology is being “baked in” to the most unlikely new products—even wheelchairs. Articulates how the “Internet of Things” is becoming social—and why that’s the foundation for powerful new business models In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business – creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a «voice,» including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic «voice» and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.