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Купить книгу The Agile Startup. Quick and Dirty Lessons Every Entrepreneur Should Know, автора Jeff  Scheinrock
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The Agile Startup. Quick and Dirty Lessons Every Entrepreneur Should Know
An inspiring and impactful compilation of the most important lessons of entrepreneurship The tools of a digital age make it easier than ever to start a new business. And with billion-dollar IPOs and acquisitions making weekly headlines, the potential rewards are enormous. But even with all of the advantages and resources that today's entrepreneurs have access to, the likelihood of any one business succeeding is slim. That's why you need the simple, clear lessons found in The Agile Startup. Engaging and informative, The Agile Startup doesn't offer step-by-step instructions on how to build a better mousetrap. Instead, it shows you how to build companies that continually adapt to the «real» world. Along the way, you'll discover you're not alone in your entrepreneurial endeavors, and that almost every challenge a startup can face has already been faced, and overcome, by someone in the past. Contains lessons culled from decades of creating successful companies, which includes possessing a flexible mindset Provides valuable insights, based on a market-driven philosophy, regarding launching and managing products, businesses, and brands Written by two authors who have a combined sixty-plus years of startup experience and understand the reasons behind their successes and failures A companion Website contains supplementary material that allows you to learn in a hands-on fashion long after closing the book The journey of a startup is daunting. Think about everything that has to be overcome and you'll quickly see that the odds are stacked heavily against you. But with The Agile Startup as your guide, you'll learn exactly what it takes to succeed in your entrepreneurial endeavors.
Купить книгу The Little Black Book for Managers. How to Maximize Your Key Management Moments of Power, автора Rafael  Gomez
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The Little Black Book for Managers. How to Maximize Your Key Management Moments of Power
A smart, small book for any manager’s pocket. In every manager’s career there are moments where decisions need to be made in order to achieve success and this smart, nicely packaged little book can be there to help each time. The trick to succeeding in these moments is to identify each of these situations ahead of time and understand how to act and what to do to reduce the chances of failure. That is exactly what The Little Black Book for Managers has done. The authors have listed a whole host of situations most managers face, based on thousands of personal experiences, and have mapped out how to deal with each situation. The book contains specific examples of words and phrases that can be used as well as illustrations and exercises to analyse your current performance. It is short on waffle and high on practical wisdom. It is designed to be dipped in and out of – reached for whenever a situation arises. This is a practical support tool for managers at all levels, from shop-floor supervisor to main board director. The Little Black Book for Managers explains how to deal with scenarios such as; Having a lack of confidence to deal with other people in the way that is needed Times when you have to assert your authority more Allocating critical work. Who to choose? Needing to get extra effort from the team when under pressure Incentivising Delegation Having to deal with under-performers Personality clashes between work colleagues Managing a meeting with senior leaders
Купить книгу 31 Days to Millionaire Marketing Miracles. Attract More Leads, Get More Clients, and Make More Sales, автора Tracy  Repchuk
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31 Days to Millionaire Marketing Miracles. Attract More Leads, Get More Clients, and Make More Sales
31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Author Tracy Repchuk shows entrepreneurs, business owners, and opportunity-seekers what to do, when to do it, and the order in which it needs to be done to build an online marketing presence that is stable, predictable, and expandable. Whether you want to dominate your market globally or locally, this thirty-one-day guide allows you to take your product, service, or message, and turn it into a moneymaking machine. Best Selling Author Tracy Repchuk is recognized as the Top Woman Speaker in the World for Internet Marketing and an entrepreneur in the IT and internet industry since 1985 Serves as a reference guide to newbies and entrepreneurs wanting to turn their passion into profits and accelerate business results 31 Days to Millionaire Marketing Miracles guides you along a proven path to profits and shows you an Internet marketing formula that will attract more leads, get more clients, and make more sales
Купить книгу Canon EOS Rebel T5i/700D For Dummies, автора Robert  Correll
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Canon EOS Rebel T5i/700D For Dummies
A comprehensive guide to the Canon EOS Rebel T5i/700D camera written by bestselling For Dummies author Julie Adair King Expert author and photography instructor Julie Adair King is exactly who you want to explain Canon's hot new Rebel T5i/700D camera for you. Her friendly, step-by-step style – honed to a fine point from helping over 300,000 readers use their cameras – will have you snapping great shots on the new Rebel in no time. Find all the info you need, backed by clear images of camera controls and menus, so you know exactly what she's explaining, when she's explaining it. More than 300 fabulous full-color photos help you see what you and your DSLR Rebel T5i/700D can achieve. Canon's EOS Rebel T5i/700D is an entry-level DSLR camera from Canon and features an 18 megapixel sensor, full 1080 video capability, 5fps shooting, and a 3-inch viewscreen Covers how to shoot in Auto mode, manage playback, organize your images, and get better results from exposure, lighting, focus and color Gives you professional editing tricks and offers plenty of beautiful full-color images so you can see what you can achieve Popular bestselling author Julie Adair King author has written more than 15 For Dummies books on Nikon and Canon cameras, and she helps you really get a feel for the camera Canon EOS Rebel T5i/700D For Dummies…there's so much here to get you on your way to taking great photos!
Купить книгу Introduction to Islamic Economics. Theory and Application, автора Zamir  Iqbal
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Introduction to Islamic Economics. Theory and Application
Gain deeper insight into the principles and theory of Islamic economics Introduction to Islamic Economics: Theory and Application provides an overview of the organizing principles and fundamentals of an Islamic economy. With deep discussion of the characteristics, rationale, key institutions, objectives, and instruments at work, the book addresses the core economic principles underlying a system based on the foundational teachings of Islam, and examines the implications for economic policies. Social welfare, economic justice, market functionality, efficiency, and equity are explored from an Islamic perspective, and the role and instruments of fiscal and monetary policy in Islamic systems are used to illustrate contemporary applications. Universities around the globe are offering courses on Islamic economics and finance, but despite the industry's rapid growth, most research has been focused on the financial principles rather than underlying economic principles. The first book of its kind, Introduction to Islamic Economics brings all the key concepts together into one reference volume. By outlining the ways in which Islamic finance and Islamic economics interrelate, this book can help readers to: Develop an understanding of the Islamic economic system and its institutional scaffolding Differentiate between the major characteristics of the dominant conventional economy and one based on the fundamental sources of Islam Understand the conditions that must be met for a just, well-balanced, stable, and growing economy Clarify the role of State, public policy, and risk-sharing in the Islamic financial system The Islamic financial system is expanding quickly, and those looking to increase their relevance in a changing economic landscape must get up to speed. Introduction to Islamic Economics provides a comprehensive overview of underlying economic system offering a deeper understanding of the feature of the system. This book is an excellent complement to Introduction to Islamic Finance, 2E by Iqbal and Mirakhor.
Купить книгу Experience Design. A Framework for Integrating Brand, Experience, and Value, автора Patrick  Newbery
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Experience Design. A Framework for Integrating Brand, Experience, and Value
Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference. Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value. The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers. Explains how to use experience-centric design for better customer engagement Offers a framework for thinking and talking about «experience design,» from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences Improve the quality of the experiences customers have with your company and watch engagement soar.
Купить книгу Make Change Work. Staying Nimble, Relevant, and Engaged in a World of Constant Change, автора Randy  Pennington
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Make Change Work. Staying Nimble, Relevant, and Engaged in a World of Constant Change
Remain competitive, inspire innovation, and ensure success Constantly adapting, improving, and changing is more important than ever for companies to remain competitive in today’s marketplace. Make Change Work presents real solutions to thriving in a world of constant change. This book educates managers and leaders on how to lead change, with strategies for creating urgency, building support, and ensuring successful change. Get the guidance you need to be bold in the face of change, and learn how to make your company faster, better, cheaper, and friendlier—by simply listening to your customers Advises leaders on how to design and implement a strategy that allows you to successfully lead change and deliver meaningful business results Author Randy Pennington is a 20-year business performance veteran, author, and expert in helping organizations build a culture focused on results Learn how to establish a clear and purposeful goal, inspire a culture relentlessly focused on customers, and create an environment where your talented team wants to Make Change Work.
Купить книгу The Art and Style of Product Photography, автора
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The Art and Style of Product Photography
High quality images sell products. Here's how you do it. From cereal boxes to billboards to photos on Amazon, product photos have a strong impact on viewers. Now you can master the secrets of effective product photography with this essential guide. Author J. Dennis Thomas guides you through the basics, from selecting the right equipment and practicing different lighting techniques to controlling exposure, using backgrounds and props, and much more. Whether it's jewelry, food, fashion, or other products, learn how to photograph for effective selling, while building the skills and tools you need for a career. Explains how to produce quality photos for product or commercial photography, including fashion, food, jewelry, technology, and more The author is a professional photographer whose work has been published in major U.S. magazines including Rolling Stone, Elle, W Magazine, and US Weekly Covers choosing the right equipment, practicing different lighting techniques, controlling exposure, using backgrounds and props, and more Gives new and even experienced photographers the tools they need to build careers in product photography Take photographs that impress, intrigue, dazzle, and sell with The Art and Style of Product Photography.
Купить книгу Balanced Asset Allocation. How to Profit in Any Economic Climate, автора Alex  Shahidi
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Balanced Asset Allocation. How to Profit in Any Economic Climate
The conventional portfolio is prone to frequent and potentially devastating losses because it is NOT balanced to different economic outcomes. In contrast, a truly balanced portfolio can help investors reduce risk and more reliably achieve their objectives. This simple fact would surprise most investors, from beginners to professionals. Investment consultant Alex Shahidi puts his 15 years of experience advising the most sophisticated investors in the world and managing multi-billion dollar portfolios to work in this important resource for investors. You will better understand why nearly every portfolio is poorly balanced and how to view the crucial asset allocation decision from a deeper, more thoughtful perspective. The concepts presented are simple, intuitive and easy to implement for every investor. Author Alex Shahidi will walk you through the logic behind the balanced portfolio framework and provide step-by-step instructions on how to build a truly balanced portfolio. No book has ever been written that discusses asset allocation in this light. Provides insights from a top-ranked investment consultant using strategies from the industry’s brightest minds Proposes a balanced asset allocation that can achieve stable returns through various economic climates Introduces sophisticated concepts in very simple terms For those who want to better manage their investment portfolio and seek a more advanced approach to building a balanced portfolio, Balanced Asset Allocation: How to Profit in Any Economic Climate provides an in-depth treatment of the topic that can be put to use immediately.
Купить книгу AutoCAD 2014 Essentials. Autodesk Official Press, автора Scott  Onstott
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AutoCAD 2014 Essentials. Autodesk Official Press
Learn crucial AutoCAD tools and techniques with this Autodesk Official Press Book Quickly become productive using AutoCAD 2014 and AutoCAD LT 2014 with this full color Autodesk Official Press guide. This unique learning resource features concise, straightforward explanations and real-world, hands-on exercises and tutorials. Following a quick discussion of concepts and goals, each chapter moves on to an approachable hands-on exercise designed to reinforce real-world tactics and techniques. Compelling, full-color screenshots illustrate tutorial steps, and chapters conclude with related and more open-ended projects to further reinforce the chapter's lessons. Starting and ending files for the exercises are also available for download, so you can compare your results with those of professionals. You'll follow a workflow-based approach that mirrors the development of projects in the real world, learning 2D drawing skills, editing entities, working with splines and polylines, using layers and objects, creating and editing text, dimensioning, modeling in 3D, and much more. Hands-on exercises and their downloadable tutorial files are based on the real-world task of drawing a house Covers crucial features and techniques, including 2D drawing working with layers, organizing objects with groups and blocks, using hatch patterns and gradients, using constraints and layouts, importing data, 3D modeling, and Includes content to help prepare you for Autodesk's AutoCAD certification program AutoCAD 2014 and AutoCAD LT 2014 Essentials is the Autodesk Official Press guide that helps you quickly and confidently learn the newest version of AutoCAD and AutoCAD LT.
Купить книгу Strategy Builder. How to Create and Communicate More Effective Strategies, автора Stephen  Cummings
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Strategy Builder. How to Create and Communicate More Effective Strategies
A visual and interactive guide to building and communicating strategies that actually work YOUR STRATEGY HAS SEVEN SECONDS TO CAPTIVATE ITS AUDIENCE… So how are you going to present it? A big wordy document? A lengthy address? Slides full of bullet points? The best way to engage and involve people is through pictures. Strategy Builder shows you how to creatively combine the best strategy frameworks to orient and animate strategy discussion and development in your team. This visual, interactive guide, with illustrations by Visory, uses real world examples and practical tips to help you: Discover the five key foundations that every strategy should be built upon Draw compelling and unique pictures that capture your organization’s distinct strategies Develop your skills as a leader of strategy discussions Understand how to use interactive drawing to engage others and achieve ‘buy in’ Additional online resources available including Strategy Drawing Templates, plus Builder Slides and case studies materials for instructors. Locate the 'Companion Website' link towards the bottom of this page to access these materials. Test your strategic vision or develop a new strategic plan based on the best elements of key strategic frameworks by trying the FREE interactive Strategy Builder app, developed in association with StrategyBlocks, at www.strategicplan.com Praise for Strategy Builder: Cummings & Angwin are pioneers in introducing novel approaches in teaching and applying the principles of strategy –Robert M. Grant, Bocconi University, author of Contemporary Strategy Analysis In a complex, fast changing world, where we are bombarded by words, numbers and reports, the visual-first approach to strategy provided by Strategy Builder is immensely helpful for inspiring and communicating a clearer vision of how to move forward. – Rachna Bhasin, VP Strategy, SiriusXM At last someone has grasped this idea and come up with a way to help us demonstrate strategic plans and ambitions in a creative new way. –Vikki Heywood CBE, Chair of The Royal Society for the Arts This wonderful book is the first to solve a near-universal problem: communicating strategic ideas is just as hard and just as important as coming up with them in the first place, and both are visual activities. The question is not “Do you understand?” but “Do you see?” –William Duggan, Professor, Columbia University, author Strategic Intuition This book shows how to draw an organization's strategy so you see what's been considered, what's not been considered, and how things are related,. Strategy building is presented as a fun and involving learning process.The approach is revolutionary in that it enables not only the development but also the easy sharing of strategic understanding. –Roger L.M. Dunbar, Emeritus Professor, Stern School of Business, New York University What a great idea! They layout is also really thoughtful; it makes you immediately want to get out a pencil and start doodling. –Adam Martin, Custo
Купить книгу Grounded. How Leaders Stay Rooted in an Uncertain World, автора Bob  Rosen
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Grounded. How Leaders Stay Rooted in an Uncertain World
A provocative, personal approach to leadership based on in-depth research with hundreds of executives around the world Confronted by disruptive change and economic turbulence, many of today's leaders find themselves ill-equipped to manage the hazards they now face. They must contend with chronic uncertainty, cynical employees, and personal burnout. Most are poorly served by the prevailing paradigm that obsessively focuses on what we do to produce short-term results while sabotaging who we are as healthy human beings. Few have seen alternatives, until now. Grounded proposes a new approach that's designed for actual humans who must grapple with these forces. This new paradigm speaks to our better selves. Based on the author's Healthy Leader model, it focuses on the six personal dimensions that fuel—and refuel—the world's top leaders: physical, emotional, intellectual, social, vocational, and spiritual health. The book argues that leaders at every level can be more self-aware, develop their untapped potential, and drive significantly better results—for themselves, their teams, and their organizations. Shows readers how to build a personal leadership model that works with their values, goals and capabilities Features fresh stories from leaders in a variety of organizations including the New York Fire Department, PricewaterhouseCoopers, The Lego Group, and Medstar Health Gives leaders practical tools to face their toughest challenges with greater skill, confidence, and impact By developing themselves and mastering the six dimensions, readers can gain the stamina and strength to not only weather tough times but to achieve much, much more.