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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

An informative primer on the new landscape of leading prime brokers Before the recent financial crisis, both regulators and market participants disregarded the complex and dangerous nature of the relationship between prime brokers (the banks) and their clients (the funds). In When Prime Brokers Fail, J. S. Aikman examines the convoluted structure of this relationship, the main participants, and the impact of the near collapse of prime brokerages on the financial world. Filled with in-depth insights and expert advice, When Prime Brokers Fail takes a close look at the unheeded risks of prime finance and lays out the steps required for managers to protect their funds and bankers to protect their brokerages. Examines the challenges, trends, and risks within the prime brokerage space Discusses the structural adjustments firms will need to make to avoid similar disasters Analyzes the complex relationship between hedge funds and their brokerages and the risks that multiply in extraordinary markets Covers new ways to manage an inherently risky business and the regulations that may soon be introduced into this arena Engaging and informative, this timely book details the intricacies and interdependencies of prime brokerages and the role that these operations play in our increasingly dynamic financial system.

How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

Get ready to go on a life-changing journey that will revolutionize the way you approach goal achievement forever. Blake Beattie's simple, fun, and interactive goal-achievement solution empowers you to use your individual values to define success, and then gives you effective strategies to reach your goals more quickly than you ever thought possible. In this book, you will discover how to formulate inspiring, realistic goals using Blake's leading POWERTIP achievement system, maintain momentum during difficult times, blast through obstacles and break free from habits that limit you, among others.

This is a book about becoming a millionaire. Not through investment, although you may invest the money that you make. Not through savings, although you will be able to have some of those. And not through betting on the 4.10 at your local race track. This is a 'how to' book like no other, with seven possible paths, all leading to the same outcome. This is your book, not mine. If you do the things in this book you will become a millionaire – it's that simple. So what do you want to do? Be an authentic millionaire? Design a global brand? Start and grow your business? Avoid pitfalls? See what others don't? Become a professional speaker? Write a bestseller? Your book, your choice. This is a work of fact – if, and only if, you do something with it. Otherwise, it's a work of fiction.

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on the latest research into how creative individuals and firms succeed, David Burkus highlights the mistaken ideas that hold us back and shows us how anyone can embrace a practical approach, grounded in reality, to finding the best new ideas, projects, processes, and programs. Answers questions such as: What causes us to be creative in one moment and void in the next? What makes someone more or less creative than his or her peers? Where do our flashes of creative insight come from, and how can we generate more of them? Debunks 10 common myths, including: the Eureka Myth; the Lone Creator Myth; the Incentive Myth; and The Brainstorming Myth Written by David Burkus, founder of popular leadership blog LDRLB For anyone who struggles with creativity, or who makes excuses for delaying the work of innovation, The Myths of Creativity will help you overcome your obstacles to finding new ideas.

Will China Surpass the United States as an innovation nation? China is tirelessly working to overcome its technological deficiencies by driving R&D initiatives in government and business and adapting Western Internet platforms for domestic use. It is extending its technological reach through a major drive to rival India as a services outsourcing leader and projecting its high-tech brands into the companies and homes of other countries. But whether China succeeds will depend on how it handles such issues as demography, energy dependency, and resource limitations. The environmental challenges posed by China's vast manufacturing sector are well documented, but what isn't widely realized is that China is actually outstripping the West in all manner of green initiatives, renewable energy investments, research and development funding, and other areas essential to improving the health of the planet. However, omnipresent government intervention, environmental degradation, natural resource exhaustion, and other issues threaten to derail China’s rise to superpower status. As the country meets global challenges on a scale that few nations can match, China Fast Forward takes a look at what lies ahead and why China’s success is important to us all. In this book, Bill Dodson explores China's reincarnation from a closed, agrarian nation into a modern, high-tech superpower bent on literally cleaning up its act. Presents an on-the-ground survey and analysis of China's renewable and clean energy sector that identifies the kinds of projects and technologies Chinese enterprises and local governments are hungry for Includes a discussion on how successful Chinese companies are developing their brands to go head-to-head with the world’s best-known companies Discusses how central government conflicts of interest are actually foiling corporate and official drives to innovation across a range of sectors Taking a look inside China's march toward becoming a sustainable superpower through innovation, China Fast Forward presents a balance sheet of the country's technological and social progress on its path to becoming a world leader.

You have to do it… you might as well enjoy it No one likes a pushy, smarmy salesman – no one wants to be that guy … but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we're lawyers, accountants or start-ups. But don't despair – there's no need to go on some cringey sales training day. How to be Great at the Stuff You Hate shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself! Selling isn't something you 'do' to people, it's not some dark art practised by pushy and manipulative people – it's a process, it's a relationship … it's fun! All you need to do is cut the crap, be yourself and win some business. How to be Great at the Stuff You Hate shows you how to: Pull together a target list – who do you want to approach and do business with? Connect with those people – writing letters/emails Master meeting and networking – conquering small talk! Follow up once you’ve chatted to someoneAsk for what you want

Janine Allis explains how she grew Boost Juice bars into a global phenomenon. How do you turn a single juice bar into a global company with more than 6000 employees and $160 million in global sales? Ask Janine Allis. In The Secrets of My Success, Australia’s hottest entrepreneur tells the inside story of the growth of Boost Juice, including her personal journey from housewife with no formal business training to successful entrepreneur. Along the way, she discovered the 30 business and leadership tips she calls her ‘recipes for success’. The Secrets of My Success also explores how Allis’s personal philosophy based on a love for life has brought the company loyal customers and created satisfied, dedicated employees. The perfect guide for budding entrepreneurs to reject the traditional wisdom that the only way to succeed in business is with a business degree An inside look at the successful management and leadership philosophy of one of Australia’s greatest entrepreneurs Includes a full-colour photo insert section. For today’s entrepreneur looking for non-traditional paths to extreme success, The Secrets of My Success offers practical business and leadership wisdom combined with Allis’s own compelling personal story.

From the investment experts at Weiss Research, the ultimate guide to preparing for and profiting during a disaster of any kind Life is unpredictable. Economic and natural disasters can happen anytime and anywhere. The Ultimate Suburban Survivalist Guide: The Smartest Money Moves to Prepare for Any Crisis describes the simple things people can do today to prepare for anything and everything that life might throw at them tomorrow. It also offers comprehensive advice on how to profit during a market collapse, energy crisis, or natural disaster. The guide Explains how to invest in today's new, more turbulent financial landscape Reveals what can be used as money should the dollar lose its value How to cut home energy costs, and why it's prudent to stock up on supplies in preparation for natural disasters Panicking during a disaster won't solve anything. Be prepared for any number of potential economic calamities and natural disasters with The Ultimate Suburban Survivalist Guide.

Maximize your chances to get promoted to the executive level As predictable career paths have become extinct in most organizations, managers aspiring to the C-level job are left to their own devices to determine how to advance their careers. Even in companies committed to talent development, guidance to aspiring executives is often vague and contradictory. This happens, executive coach John Beeson argues, because executive promotions are made based on the decision makers' intuitive sense of whether or not a manager can succeed at higher levels within the organization. Beeson decodes these leadership criteria–the unwritten rules–that companies use to make decisions about who gets promoted and who doesn't, and identifies the six core «selection factors» that are imperative for success at the executive level Demonstrating strategic skills Building a strong management team Managing implementation Exhibiting the capacity for innovation and change Working across organizational boundaries Projecting executive presence Filled with stories of managers who successfully climbed up the executive ladder-and some who struggled-The Unwritten Rules is an invaluable resource for aspiring executives.

A robust, authentic model for creating and clearly articulating a personal leadership philosophy Based on leadership expert Mike Figliuolo's popular «Leadership Maxims» training course, One Piece of Paper teaches decisive, effective leadership by taking a holistic approach to defining one's personal leadership philosophy. Through a series of simple questions, readers will create a living document that communicates their values, passions, goals and standards to others, maximizing their leadership potential. Outlines a clear approach for identifying a concise and meaningful set of personal leadership maxims by which leaders can live their lives Explains and applies four basic aspects of leadership: leading yourself, leading the thinking, leading your people, and leading a balanced life Generates a foundational document that serves as a touchstone for leaders and their teams Simple, applicable, and without pretense, One Piece of Paper provides a model for real leadership in the real world.