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Купить книгу The Story of Purpose. The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy, автора Joey  Reiman
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The Story of Purpose. The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy
A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders The Story of Purpose will leave you asking yourself «what gets me up in the morning?» instead of «what keeps me up at night?»
Купить книгу The Truth about Leadership. The No-fads, Heart-of-the-Matter Facts You Need to Know, автора James M.  Kouzes
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The Truth about Leadership. The No-fads, Heart-of-the-Matter Facts You Need to Know
A fresh look at what it means to lead from two of the biggest names in leadership In these turbulent times, when the very foundations of organizations and societies are shaken, leaders need to move beyond pessimistic predictions, trendy fads, and simplistic solutions. They need to turn to what's real and what's proven. In their engaging, personal, and bold new book, Kouzes and Posner reveal ten time-tested truths that show what every leader must know, the questions they must be prepared to answer, and the real-world issues they will likely face. Based on thirty years of research, more than one million responses to Kouzes and Posner's leadership assessment, and the questions people most want leaders to answer Explores the fundamental, enduring truths of leadership that hold constant regardless of context or circumstance-leaders make a difference, credibility, values, trust, leading by example, heart, and more Shows emerging leaders what they need to know to be effective; fans of The Leadership Challenge will find a dynamic new look at the real challenges leaders face today Drawing from cases spanning three generations of leaders from around the world, this is a book leaders can use to do their real and necessary work-bringing about the essential changes that will renew organizations and communities.
Купить книгу High-Performance Managed Futures. The New Way to Diversify Your Portfolio, автора
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High-Performance Managed Futures. The New Way to Diversify Your Portfolio
A provocative and insightful look at using managed futures to diversify investment portfolios Financial advisors have long ignored managed futures. Yet, in the past thirty years, managed futures have significantly outperformed traditional stock and bond investments. In High-Performance Managed Futures: The New Way to Diversity Your Portfolio, author Mark H. Melin advises investors to question the commonly held belief of stocks and bonds, buy and hold. The first book of its kind, Melin advances a Nobel Prize winning investment method that’s been updated for today’s world to describe how managed futures can be used to design portfolios independent of the ups and downs of the stock market. The book: • Details a new path for managing investments that’s not entirely dependent on the economy at large • Describes meaningful asset diversification, while exposing Wall Street myths on the subject Many of today’s investor’s are betrayed by either short-term thinking or the now outdated buy and hold investing philosophy. High-Performance Managed Futures details how to develop a stock market neutral investment portfolio designed for success in the long-term.
Купить книгу Unusually Excellent. The Necessary Nine Skills Required for the Practice of Great Leadership, автора John  Hamm
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Unusually Excellent. The Necessary Nine Skills Required for the Practice of Great Leadership
Master the fundamentals of leadership-at every stage in your career Often, when leaders experience trouble, they look to blame an outside source or expect a small tweak to right their ship. But many times they've actually lost their grip on the very basic foundation of leadership. The business environment may change, but no management trend can displace the core laws, proven over centuries, of excellent leadership. Unusually Excellent is an essential resource for leaders that brings these fundamentals together in a new and comprehensive way. This book will help leaders at any level keep their focus on the bedrock principles that will make them extraordinary.. Thoroughly practical, day-to-day primer for achieving and maintaining their highest level of leadership, for today and for a lifetime The author's Harvard Business Review articles are among the most highly read in the magazine's history Written for all leaders who need to develop and renew their leadership skills Using a sports analogy, the author breaks the work of leaders into three parts: pregame: a matter of character; game day: a matter of competence; and postgame: a matter of consequence.
Купить книгу Advanced Charting Techniques for High Probability Trading. The Most Accurate And Predictive Charting Method Ever Created, автора
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Advanced Charting Techniques for High Probability Trading. The Most Accurate And Predictive Charting Method Ever Created
An all-star team of trading experts describe an array of proven charting techniques to bolster any portfolio *Purchase includes a 30-day free trial of Advanced Charting Platinum Selections software and generate returns of up to 3 percent per day.* There are over 175 recognized technical indicators that have been developed by traders, mathematicians and chartists to help traders make more accurate predictions about the price movements of individual securities, asset classes and the market as a whole. These technical indicators are never used alone but applied in various combinations. Developed and tested over many years by the authors, the highly reliable strategies described in this book combine a variety of charting techniques, which, when used in conjunction, have been shown to yield extremely accurate predictions about a stock's movements through the four cyclical phases of Birth, Momentum, Exhaustion and Death. You get powerful strategies, using a range of technical indicators, guaranteed to significantly improve your ability to more accurately—and profitably—time buy, hold and sell decisions The material in this book is currently required reading for the authors' prestigious Compound Stock Earnings (CSE) charting course Includes a special link to the main CSE website where you'll find a treasure trove of additional content, updates, and instructional videos and podcasts Provides valuable insights and information about the Covered Call approach to trading, a style about which Joseph R. Hooper is an internationally recognized expert
Купить книгу Collateral Damaged. The Marketing of Consumer Debt to America, автора
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Collateral Damaged. The Marketing of Consumer Debt to America
Sometime in the 1970s and 1980s, the use of credit cards, which had begun as a convenience, began to grow into an addiction. Collateral Damaged: The Marketing of Consumer Debt to America explains how a nation of savers became a nation of consumers and how Wall Street used consumers' addiction to spending to create the «toxic securities» that threaten to bring about the collapse of the global economy. Geisst looks at the policy implications of the credit crisis and describes how the United States can get its fiscal house in order: Debt must be brought back onto the issuer's balance sheet. Investors must have the assurance of recourse to the debt issuer's own funds, rather than the empty promise of a valueless document. Regulators must be educated to know at least as much about financial engineering as the structured finance instruments' architects do. This book connects the dots from consumer spending to credit cards to home-equity loans and back to credit cards.
Купить книгу The Power of Understanding People. The Key to Strengthening Relationships, Increasing Sales, and Enhancing Organizational Performance, автора Dave  Mitchell
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The Power of Understanding People. The Key to Strengthening Relationships, Increasing Sales, and Enhancing Organizational Performance
How to build lasting connections through meaningful communication Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships. This book provides the tools to understand others' unique communication style as well as your own. Get detailed advice on how to adjust to diverse communication styles, develop a unifying language for the organization, and better match motivational techniques to team members. Through storytelling and experiential exercises, author Dave Mitchell helps you gain insight into your own unique interaction style and teaches you how to communicate, motivate, sell, and service more successfully no matter the personality types involved. Offers insight into the behavior cues and questions to ask to better understand someone's interactive preferences Explains how to enhance your sales efforts by better targeting your brand message to the client's style so that your products/services resonate with them more Examines strategies for creating a high performing work environment and achieve greater customer service excellence Contains conflict resolution strategies, including how to effectively work out differences within a team, between work units, with customers, and even in your personal life Armed with the ability to interpret the behavior of the people around you, you will achieve greater levels of success at work and at home while also learning how to better handle the difficult situations involving people in your life.
Купить книгу Weaving Dreams. The Joy of Work, The Love of Life, автора Tami  Longaberger
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Weaving Dreams. The Joy of Work, The Love of Life
Tami Longaberger is CEO of The Longaberger Company, the premier U.S. manufacturer of handcrafted baskets and other home and lifestyle products. With great tenderness, transparency, and candor, this book opens her heart, offering readers a glimpse of her unique “American Dream”—the kind not handed down or given freely—but earned by hard work and fierce tenacity. Whether sharing memories of her impoverished childhood in Appalachia or accounts of reaching out to business women of the Middle East, Longaberger evokes a balanced nostalgia for the sweetness of the past comingled with a passionate call for hope for the future. Weaving Dreams prompts readers to dream bigger, think more broadly, and risk taking the road less traveled in business and in life. The life lessons remind us that we are all much more similar than distinct, that we have much for which to be grateful, and that the love of family is a treasure to be valued above all else. In Weaving Dreams: The Joy of Work, the Love of Life, Tami Longaberger emerges as a clear voice of encouragement and inspiration, challenging us all to live each moment to the fullest.
Купить книгу My Life in Leadership. The Journey and Lessons Learned Along the Way, автора Jim  Collins
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My Life in Leadership. The Journey and Lessons Learned Along the Way
In a clear and compelling voice, Frances Hesselbein delivers key leadership lessons. Tracing her own development as a leader, she narrates the critical moments that shaped her personally and professionally: from her childhood in Pennsylvania, to moving up from Girl Scout troop leader to Girl Scout CEO, to founding and leading the Leader to Leader Institute, to her friendships and experiences with some of the greatest leaders and thinkers of our time. Each chapter includes an inspirational story, a key lesson and how to apply it to daily life.
Купить книгу The Hedge Fund Mirage. The Illusion of Big Money and Why It's Too Good to Be True, автора
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The Hedge Fund Mirage. The Illusion of Big Money and Why It's Too Good to Be True
The dismal truth about hedge funds and how investors can get a greater share of the profits Shocking but true: if all the money that's ever been invested in hedge funds had been in treasury bills, the results would have been twice as good. Although hedge fund managers have earned some great fortunes, investors as a group have done quite poorly, particularly in recent years. Plagued by high fees, complex legal structures, poor disclosure, and return chasing, investors confront surprisingly meager results. Drawing on an insider's view of industry growth during the 1990s, a time when hedge fund investors did well in part because there were relatively few of them, The Hedge Fund Mirage chronicles the early days of hedge fund investing before institutions got into the game and goes on to describe the seeding business, a specialized area in which investors provide venture capital-type funding to promising but undiscovered hedge funds. Today's investors need to do better, and this book highlights the many subtle and not-so-subtle ways that the returns and risks are biased in favor of the hedge fund manager, and how investors and allocators can redress the imbalance. The surprising frequency of fraud, highlighted with several examples that the author was able to avoid through solid due diligence, industry contacts, and some luck Why new and emerging hedge fund managers are where generally better returns are to be found, because most capital invested is steered towards apparently safer but less profitable large, established funds rather than smaller managers that evoke the more profitable 1990s Hedge fund investors have had it hard in recent years, but The Hedge Fund Mirage is here to change that, by turning the tables on conventional wisdom and putting the hedge fund investor back on top.
Купить книгу The Quest for Alpha. The Holy Grail of Investing, автора
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The Quest for Alpha. The Holy Grail of Investing
The final word on passive vs. active investing The debate on active investing-stock picking and market timing-versus passive investing-markets are highly efficient and almost impossible to outperform-has raged for decades. Which side is right? In The Quest for Alpha: The Holy Grail of Investing, author Larry E. Swedroe puts an end to the debate, proving once and for all that active investing is likely to prove futile as the associated expenses-costs, fees, and time spent analyzing individual stocks and the overall market-are likely to exceed any benefits gained. The book Presents research, data, and quotations that reveal it's extremely difficult to outperform the market Explains why investors should focus on asset allocation, fund construction, costs, tax efficiency, and the building of a globally diversified portfolio that minimizes, if not eliminates, the taking of idiosyncratic, uncompensated risks Other titles by Swedroe: The Only Guide to Alternative Investments You'll Ever Need and The Only Guide You'll Ever Need for the Right Financial Plan Investors are on a never-ending search for a money manager who will deliver returns above the appropriate risk-adjusted benchmark, aka the «Holy Grail of Investing.» The Quest for Alpha demonstrates that it's a loser's game-while it's possible to win, it's so unlikely that you shouldn't try.
Купить книгу Knowledge Works. The Handbook of Practical Ways to Identify and Solve Common Organizational Problems for Better Performance, автора
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Knowledge Works. The Handbook of Practical Ways to Identify and Solve Common Organizational Problems for Better Performance
Knowledge Works is a handbook full of ideas to help you draw on people's knowledge to keep ideas fresh, reduce waste, and build competence and capability. You can either dip into it according to your needs, or work through it in a more systematic way to create a plan to improve your organization's performance. «Knowledge Works is a very practical book that provides proven solutions for important knowledge-related problems in organizations including: how to convince managers that knowledge is important, how to create a knowledge-sharing culture, and how to improve the quality of conversations. A must-read for all managers of knowledge-intensive organizations.» Daan Andriessen, Professor of Intellectual Capital, Inholland University of Applied Sciences, The Netherlands «To be successful as a manager, you need to make better decisions, be more innovative and to do more with less. In this highly practical handbook, Christine Van Winkelen and Jane McKenzie offer new ideas to challenge your current thinking and achieve this. Their work is soundly based on 10 years collaborative research with the Knowledge Management Forum at the Henley Business School.» David Gurteen, Founder and Director, Gurteen Knowledge Community «This book shows in a very inspiring and hands-on way how knowledge works. This is an utmost important understanding in the growing intellectual economy for increased operational knowledge effectiveness. The book has in an impressive way systematized many challenging K-works perspectives, from knowledge mapping and flows to social media and knowledge creating conversations. It is demonstrating a number of insightful real life stories and projects during 10 years of the Henley KM Forum, as well as providing valuable reading notes. Happy Knowledge Work …» Leif Edvinsson, Honorary Chairman for the Henley KM Forum, The World´s First Professor of Intellectual Capital